Cliqset Social Blog

It wasn’t long ago that your “community” referred to the neighbors
within a certain radius or the colleagues with whom you worked.
Connecting with these folks to raise support for an issue or
neighborhood block party often posed a challenge. If you were trying
to raise interest for an issue or invite people to an event, outreach
might involve phone calls or canvassing the area and distributing
flyers. Once you got the word out you would have to sit and wait to
see if the people you’d reached out to had the same interests and
concerns you had. Ultimately, you never knew if your neighbors truly
shared anything in common with you — beyond a zip code.

Back then, “community” would happen at the Community Center – the hub
of activity inside a regional area where both adults and children
would gather to connect, visit, play games and even share photos. All
sorts of activities were taking place here and people made the trip to
connect to enjoy life together.

But, in this age of the real-time Web, it’s become easier than ever to
find or build a community with like-minded people who, most often, do
not live within your zip code. As technology evolves, our degrees of
separation have gotten smaller. Social networking has helped us push
past the geographical boundaries, and has helped us to engage based on
common interests. It’s now easier than ever to become an activist and
rally support for something we feel passionate about. And businesses
can create awareness, solve problems, and generate great customer
experiences with the click of a mouse.

But building relationships online is still not that easy. It requires
clear channels of communication and common interests. At Cliqset,
we’re working hard to foster community regardless of zip code and make
it simple for you to develop your own network, and interact with
others, just as if you were meeting them at the local coffee shop or
community center.

Inside Cliqset, once you discover something that interests you, it’s
very easy to start a conversation around it just as if you were
meeting up with that person in real life. We’ve made it easier for you
to share your life online by allowing you to share more than your
status updates or interesting links – you can engage more deeply and
share what you are doing on other networks and talk about that in
real-time on Cliqset.

At Cliqset, we encourage you to start real-time, dynamic conversations
about the things that interest you most, and watch as others join in.
We want you to share and discuss your lives, thoughts,
accomplishments, reviews, pictures….you name it. Looking to solve a
problem? Seek out experts and engage them in discussion in an intimate
forum. In essence, we all are content producers and we want feedback
and to build discussions around our content. Our community opens up an
entirely new universe of people and activities for you to discover,
share and even discuss in real-time.

What are you waiting for? Come join us as we build the new online
“zipcode.” Our weekly conversations are a great way to start
and see what’s possible with creating community in real-time. We hope
to see you next week!